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Protect Your Brand
Secure your farm name, logo, device or slogan with a registered Trade Mark ®.
Your Farm Brand is a Valuable Asset
Another business can register your brand name.
You may be forced to change your name.
Competitors may copy your product branding.
Your reputation and market presence could be at risk.
Our Simple Trade Marks Process
01
Provide the Suggested Mark
The mark can include: a word, a slogan, a pattern, Farm Names, a device, an ornamentation, a logo, or a configuration.
02
Clearance Search
We do a clearance search on your behalf to ensure your mark is available.
03
Filing of Application
The application gets filed with the relevant authority.
04
Issue Certificate
A certificate of registration gets issued in your name.
05
Registered Rights
You now own the registered rights to your trade mark.
Frequently Asked Questions
In South Africa anything between 24 – 36 months but various in other African countries and internationally
Yes, you can use your mark in South Africa before obtaining registration, as registration is not compulsory, but it is risky. While you can acquire common law rights through usage-based reputation, registration offers superior protection, exclusive rights, and legal certainty. Use the ™ symbol until registration, as using ® on unregistered marks is a crime.
No, you do not legally need a lawyer to apply for trade mark registration in South Africa. You can file directly through the Companies and Intellectual Property Commission (CIPC). However, it is strongly advised to use a qualified trade mark attorney, as the process is technical, and mistakes can cause delays or weakened protection
No, registering your company name with CIPC does not automatically give you trade mark registration. CIPC company name registration only protects your entity name against identical names in the corporate registry, while a trademark registration (also done through CIPC) grants exclusive rights to use that name/logo for specific goods or services, preventing others from using similar marks.
Company Name Registration (CIPC): Simply registers your legal entity and ensures no one else is using that exact business name. It does not give you exclusive ownership of the brand name in the marketplace.
Trademark Registration (CIPC): A separate, formal process that gives you legal ownership of your brand, logo, or slogan, allowing you to legally prevent competitors from using a similar brand.
Protection: Without a registered trademark (®), your protection is limited. Others might still be able to use a similar name, particularly if they are in a different industry
Company Name Registration (CIPC): Simply registers your legal entity and ensures no one else is using that exact business name. It does not give you exclusive ownership of the brand name in the marketplace.
Trademark Registration (CIPC): A separate, formal process that gives you legal ownership of your brand, logo, or slogan, allowing you to legally prevent competitors from using a similar brand.
Protection: Without a registered trademark (®), your protection is limited. Others might still be able to use a similar name, particularly if they are in a different industry